Portfolio Dossier · Da Nang & Hoi An, Vietnam

English–Vietnamese language craft for global brands, built for search & AI.

I am Nguyen LNP (Le Nguyen Phuc Nguyen). Since 2017 I have worked full-time in English–Vietnamese translation, localization, transcreation, LQA, copywriting and SEO/GEO for international agencies and direct clients, and since July 2019 I have led Dreamy Nation with my partners.

Practice
Since 2017

Full-time EN ↔ VI language work since 2017; first LinkedIn role in December 2013.

Language Pair
EN ↔ VI

Native Vietnamese, near-native English. Translation, localization, transcreation, MTPE, editing, LQA, copywriting & UX writing.

Agency & Direct
Agencies · Direct

Hogarth Worldwide, Datawords (now part of the 87seconds group), Welocalize, Mother Tongue, MullenLowe Vietnam, Brightlines, Jellyfish, GroupM (Singapore), plus direct clients.

Studio Team
Dreamy Nation since 2019

Led by Nguyen LNP, working with partners across language and SEO work at dreamynation.com.

01 / Language

Translation, Localization, LQA & Copywriting

I translate, adapt, edit and review English–Vietnamese copy across luxury houses, consumer hardware and apps, B2B fintech, search platforms, insurance and games.

Brand × Agency Pathway Ledger

Each row pairs the end brand with the agency or direct relationship it was delivered through.

Pathway / Agency
End Brands & Accounts
Role & Scope
via Hogarth Worldwide (WPP) Oct 2021–Jan 2024
Apple
Editing and review of web, software UI and storefront marketing copy (including apple.com/vn/apps).
via Datawords (now part of the 87seconds group) Jul 2019–present
CHANELCartierVacheron ConstantinVan Cleef & Arpels
EN–VI translation, editing and proofreading of high jewelry, watchmaking, campaign and client-service copy, plus terminology and style guides.
via Welocalize Apr 2025–present
NetflixSpotify
Vietnamese Language Specialist, translator and senior post-editor for entertainment and technology accounts.
via Mother Tongue Apr 2021–present
SignalBraveTinderLyft
UI strings, product terminology, website localization and app copy (Brave localization specialist since Dec 2024).
via MullenLowe Vietnam Agency partner
Johnson & Johnson (Listerine)Unilever (OMO, Vim, Knorr, P/S)
Health, wellness and FMCG campaign localization and marketing adaptation.
via Brightlines Translation Sep 2023–present
AIA
EN–VI translation and proofreading for the AIA health services portal (ahs.aia.com/vn).
via Jellyfish Mar 2024–present
Google
Vietnamese SEO Linguist specializing in search-intent keyword localization.
via GroupM (Singapore) Agency partner
FordZeiss
Vietnamese SEO localization and search copy adaptation.
Resumedia (agency partner) Aug 2024–present
CVwizard.comJobseeker.com
Vietnamese copywriting and proofreading for CVwizard.com and Jobseeker.com.
Direct Clients
SemrushAirwallexBest Insurance Online CanadaA global game publisher, under NDA
Platform UI & marketing (Semrush), B2B fintech writing (Airwallex), SEO & content management (Best Insurance Online), and video game AI post-editing & LQA (Jan 2025–present, under NDA).

Register & Nuance Inspector

Six owner-approved excerpts comparing a literal illustration against my own work.

CHANEL (via Datawords Group) High Jewelry · COCO CRUSH
English Source

New. COCO CRUSH creations set with a ruby. Red, the emblematic color of the House, adorns the COCO bracelet and necklace. Inspired by the quilted motif, an emblem of the House since 1955.

Literal draft (illustration)

Mới. Các tạo phẩm COCO CRUSH được đặt với một viên hồng ngọc. Màu đỏ, màu biểu tượng của Ngôi nhà, trang trí cho vòng tay và vòng cổ COCO. Lấy cảm hứng từ họa tiết chần bông, một biểu tượng của Ngôi nhà từ năm 1955.

My Vietnamese (CHANEL lexicon)

Mới. Các sáng tạo COCO CRUSH, đính một viên ruby. Sắc đỏ, màu sắc biểu tượng của Thương hiệu, tô điểm cho vòng tay và dây chuyền COCO. Lấy cảm hứng từ mô-típ chần quả trám, biểu tượng của Thương hiệu từ năm 1955.

Linguistic rationale: Uses CHANEL’s established Vietnamese house lexicon: "sáng tạo" for creations, "Thương hiệu" for the House, "Sắc đỏ" for elevated color register, and "mô-típ chần quả trám" for the signature quilted motif.
02 / SEO & GEO

Search Intent, Audits & Entity Architecture

My search work connects Vietnamese keyword localization, English content management, pre-launch technical SEO/GEO auditing, and schema-linked site estates.

Keyword Localization & Search Intent Method

SEO localization for Google, Ford, Zeiss and Semrush.

Google via Jellyfish (Mar 2024–present) · Vietnamese SEO Linguist

Mapping English query clusters to native Vietnamese search phrasing and SERP intent rather than translating word-for-word.

Ford & Zeiss via GroupM (Singapore) · Vietnamese SEO localization (project work)

Vietnamese SEO localization and search copy for Ford and Zeiss.

Semrush Direct (Mar 2024–present) · EN–VI Translator & Proofreader

Localizing Semrush platform UI and marketing content with exact Vietnamese search and analytics terminology.

01

Intent Disambiguation

Classify whether the source query seeks a definition, a transactional comparison, or a local navigational page before choosing the Vietnamese head term.

02

Native Query Pairing

Validate actual Vietnamese phrasing in Google Keyword Planner, Semrush and Ahrefs—balancing loanwords ("audit SEO", "backlink") against native terms.

03

On-Page & Answer Alignment

Structure H1–H3 headings, meta descriptions and concise answer blocks so both search results and AI answer engines extract unambiguous facts.

Best Insurance Online Canada — Content & SEO Management

2021–2023 (Mar 2021–Mar 2023)

SEO & Content Manager (Direct)

For two years I planned, wrote and optimized landing pages and guides for Best Insurance Online Canada, covering Term Life, Whole Life, Universal Life, Funeral Insurance and Canadian policyholder questions.

  • Landing pages and guides structured around Canadian life-insurance search intent (2021–2023).
  • Term Life, Whole Life, Universal Life, Funeral Insurance and comparison pages written for Canadian searchers.
  • Clear English financial copywriting designed to make complex policy terms approachable for families.
Best Insurance Online Canada funeral insurance guide

Gốm An Nhiên — Pre-Launch SEO + GEO Audit

2026-10-29 · Next.js + Medusa shop (annhienhome.com)

~51/100 estimate, pre-launch

Pre-launch technical SEO and GEO audit across 140 crawled preview URLs and 211 legacy WordPress sitemap URLs (142 posts, 54 products, 9 pages, 6 categories). The server-rendered base had one H1 per page, vi/en/x-default hreflang, and Product/BlogPosting JSON-LD; the audit isolated the concrete launch blockers prior to DNS cutover.

Category (weight) Score Audit Finding
Technical (22%) 40 / 100 no robots.txt/sitemap, canonicals point at localhost, redirect map not wired
Content (23%) 60 / 100 rich product copy and 132 posts; EN pages reuse VI descriptions; thin About/Contact
On-page (20%) 55 / 100 duplicated generic descriptions, long titles, no OG on most pages
Schema (10%) 45 / 100 Product/BlogPosting only; no Organization/Store, BreadcrumbList, shipping/returns
Performance (10%) ~70 / 100 not measured; HTML light, video cache problem
AI search readiness (10%) 30 / 100 no llms.txt, no AI crawler policy, no entity data, no FAQ blocks
Images (5%) 40 / 100 product/listing images have alt=""

Owned-Site Estate & Entity Graph

Most properties in the *.nguyenlnp.com network reference one shared Person JSON-LD @id (nguyenlnp.com/#person) and publish a sitemap and an llms.txt file.

portfolio.nguyenlnp.com portfolio ai.nguyenlnp.com ai automation.nguyenlnp.com automation photo.nguyenlnp.com photo dreamynation.com dreamynation.com web.nguyenlnp.com web sourcing.nguyenlnp.com sourcing cv.nguyenlnp.com cv nguyenlnp.com nguyenlnp.com portfolio.nguyenlnp.com portfolio ai.nguyenlnp.com ai automation.nguyenlnp.com automation photo.nguyenlnp.com photo dreamynation.com dreamynation.com web.nguyenlnp.com web sourcing.nguyenlnp.com sourcing cv.nguyenlnp.com cv nguyenlnp.com nguyenlnp.com
  • Solid green: references the shared Person @id (nguyenlnp.com/#person)
  • Dashed grey: does not reference it
03 / AI Systems

Workflows, Orchestration & Visual Methods

How I build and run multi-agent workflows, format-preserving localization pipelines, compounding knowledge vaults, and local generative media—with human review built into each workflow.

AI-01 Orchestration Graph
Orchestrator Reader Reader Builder Builder Reviewer Human approval

Tap a node to read its contract.

  1. The Orchestrator splits the brief and hands it to two Readers and two Builders in parallel.
  2. Readers read the sources and report facts; they never edit.
  3. Builders make the change, each inside its own files.
  4. One independent Reviewer checks the combined work cold.
  5. A human approves it; nothing ships without a yes.

Multi-Agent Orchestration & Review Ring

An orchestrator model dispatches a brief to parallel reader and builder agents, then routes output through an independent reviewer gate before human sign-off.

AI-02 Format-Preserving Pipeline
Source documentXML layersGlossary checkTranslated, layout intact Layout <w:p><w:pPr/></w:p> Text runs <w:t><g id="1">18K</g> collection</w:t> <w:t>Bộ sưu tập <g id="1">18K</g></w:t> Styles <w:rPr><w:b/></w:rPr> 18K collection Bộ sưu tập 18K Glossary <g>18K</g>
  1. The source document is unpacked into its XML layers: layout, text runs and styles.
  2. Only the text runs are translated; inline tags such as the 18K marker travel with the words.
  3. Each run is checked against the glossary and the tag is confirmed intact.
  4. The layers are put back together and the translated document keeps the original layout.

Surgical OOXML Localization Pipeline

Direct XML unpacking for .docx, .pptx and .xlsx files with brand glossary enforcement, tag-boundary protection and automated QA checks.

AI-03 Memory Architecture
Daily notes Playbooks Glossary Fixes & traps Dream pass Kept Pruned
  1. Daily notes stream into an inbox.
  2. A weekly dream pass sweeps across the inbox.
  3. Duplicate and stale notes are pruned.
  4. Useful notes are kept and filed into tidy stacks: playbooks, glossary, fixes and traps.

Compounding Knowledge Vault & "Dream Pass" Memory Cycle

Daily task notes and translation corrections are periodically distilled by a scheduled synthesis pass into clean, non-duplicative playbooks and glossaries.

AI-04 ComfyUI Pipeline

  1. Brief: Shot, mood and camera in plain words.
  2. Image model: Turns the brief into a first still image.
  3. Style: Locks palette, light and look so every frame matches.
  4. Keyframes: Picks the key frames that carry the shot.
  5. Motion: Animates between keyframes into a short clip.
  6. Edit: Trims, orders and exports the final cut.

Local Generative Media DAG (Storyboard → Keyframe → Motion)

Deterministic node-based production flow connecting structured camera prompts, local image diffusion, keyframe selection and motion rendering.

AI-05 3D Spatial Case Study
  • Floor plan
  • Walls
  • Roof
  • Light
V11
  1. V01: a flat floor plan drawn as thin green lines on the ground.
  2. V02: the plan gains a floor and a small garden in the courtyard.
  3. V03 to V05: the walls rise from the plan to full height.
  4. V06 to V08: roof planes settle over the three wings.
  5. V09 to V10: windows and the door open up and warm light switches on inside.
  6. V11: the finished courtyard house glows amber at night.

Conversational 2D-to-3D Architectural Wireframe Stage (Garden House V01–V11)

Iterative architectural visualization across design versions V01 to V11, pairing 2D floorplan constraints with 3D spatial walkthroughs.

AI-06 Human-in-the-Loop Gate
Trigger Context Draft + QA Human approval
Delivery

Waiting for approval

  1. A trigger starts a job and the context is gathered.
  2. The work is drafted and checked by QA.
  3. With the approval gate on, the job stops at the lock until a human approves it.
  4. With the gate off, the flow is held at the lock and nothing passes.
  5. After approval, the job moves on to delivery.

Approval-Gated Client Workflow State Machine

Event-driven drafting between a client task board and a drafting tool, with a human approval step before anything ships.

04 / Dreamy Nation dreamynation.com · Team lead since Jul 2019

Led by Nguyen LNP, Working with Partners

Dreamy Nation (dreamynation.com) is the team I have led since July 2019, working with partners across English–Vietnamese localization, translation, writing, editing and SEO.

Dreamy Nation

Localization & Translation

We localize and translate between English and Vietnamese.

Dreamy Nation

SEO

SEO research and execution, including keyword research and localization.

Dreamy Nation

Writing & Editing

We write and edit in English and Vietnamese for clients worldwide.

Client testimonial · dreamynation.com

“Nguyen [Dreamy Nation] has been our translator for SEO purposes. He meets the deadlines and makes sure he has completed all the tasks.”

— Neta Lupu, Senior SEO - Project Manager

Shipped Web Projects

Selected websites and interactive builds from web.nguyenlnp.com.

An Nhien Handmade Pottery storefront capture

Bilingual online shop for a handmade pottery studio in Da Nang, with VietQR and cash-on-delivery checkout.

Storefront design, Medusa and Next.js shop build, WooCommerce catalogue migration

E-commercePotteryVietnam
Thinkers Tavern website capture

Thinkers Tavern ↗

2026 · Community

Community-facing web presence with a distinct editorial and gathering-place tone.

Community site, brand shell, web presence

CommunityPublishingBrand

Alma Hoi An ↗

2026 · Hoi An

Tropical coffee and brunch site for a Hoi An hospitality brand.

Hospitality brand, menu/content structure, responsive site

CafeHoi AnHospitality

Bistro web presence for local discovery, menu browsing, and hospitality storytelling.

Restaurant web presence and local discovery

RestaurantLocal SEOHospitality

O Mandala Vietnam ↗

2026 · Vietnam

Hospitality and wellness brand presence with a calm practice-to-profession narrative.

Brand presence, content structure, responsive site

HospitalityWellnessVietnam

Vo Dai Sinh & Associates

2026 · Melbourne

Immigration and family law firm site serving Springvale and Melbourne clients.

Professional services site and trust-focused content structure

LegalImmigrationProfessional

PlusG Scroll Stage ↗

2026 · Interactive concept

Scroll-driven event experience that turns media, services, and production milestones into a Three.js stage.

3D web experience, scroll choreography, front-end build

Three.jsWebGLScroll-driven

Plus 3D Venues ↗

2026 · Venue explorer

Interactive 3D venue explorer for previewing four event concepts before production begins.

3D venue system, interaction design, performance-aware build

Three.jsWebGL3D venues
05 / Complete Work Index

Filterable Ledger of Verified Work

Filter by discipline to inspect brand pathways, SEO/GEO systems, AI workflows, and shipped websites.

Agency Partner Direct Client SEO / GEO System Shipped Website AI Workflow
Dates
Client / Project
Pathway
Role & Deliverable
Link / Section
Oct 2021–Jan 2024
Apple Language
via Hogarth Worldwide
Editing & review of web, software UI and storefront copy
Datawords since Jul 2019
CHANEL Language
via Datawords Group
High jewelry, watchmaking & client-service localization (COCO CRUSH, Tweed, Care)
Datawords since Jul 2019
Cartier Language
via Datawords Group
High jewelry & watchmaking campaign translation and review
Datawords since Jul 2019
Vacheron Constantin Language
via Datawords Group
Haute horlogerie press release & collection translation
Datawords since Jul 2019
Van Cleef & Arpels Language
via Datawords Group
Luxury jewelry localization
Apr 2025–present
Netflix & Spotify Language
via Welocalize
Vietnamese Language Specialist, translator & senior post-editor
Apr 2021–present
Signal, Brave, Tinder, Lyft Language
via Mother Tongue
Product terminology, app UI strings & website localization (Brave since Dec 2024)
Agency partner
Johnson & Johnson (Listerine) & Unilever (OMO, Vim, Knorr, P/S) Language
via MullenLowe Vietnam
Health, wellness & FMCG marketing adaptation
Sep 2023–present
AIA Language
via Brightlines
EN–VI translation & proofreading for ahs.aia.com/vn
Apr 2025–present
Airwallex Language
Direct
Vietnamese freelance writer & translator for B2B fintech and payments content
Aug 2024–present
Resumedia (CVwizard.com, Jobseeker.com) Language
Agency partner
Vietnamese copywriter and proofreader
Jan 2025–present
A global game publisher, under NDA Language
Direct
Vietnamese Language Specialist for video games (AI post-editing & LQA)
Mar 2024–present
Google SEO & GEO
via Jellyfish
Vietnamese SEO Linguist (keyword localization)
Agency partner
Ford & Zeiss SEO & GEO
via GroupM (Singapore)
Vietnamese SEO localization and search copy
Mar 2024–present
Semrush SEO & GEO
Direct
EN–VI translation & proofreading of SEO platform UI and marketing content
Mar 2021–Mar 2023
Best Insurance Online Canada SEO & GEO
Direct
SEO & Content Manager — landing pages and guides
2026-10-29
Gốm An Nhiên — Pre-Launch SEO + GEO Audit SEO & GEO
Own web build
Pre-launch technical SEO & GEO audit (~51/100 estimate, pre-launch category table)
2026
Owned-Site Estate (*.nguyenlnp.com + dreamynation.com) SEO & GEO
Nguyen LNP
Entity graph, JSON-LD schema, sitemaps & llms.txt endpoints
2026
Multi-Agent Orchestration & Review Ring AI Systems
AI Method (ai-01)
Orchestrator + parallel reader/builder agents + reviewer gate
2026
Surgical OOXML Localization Pipeline AI Systems
AI Method (ai-02)
Format-preserving .docx/.pptx/.xlsx localization with glossary & QA checks
2026
Compounding Knowledge Vault & "Dream Pass" Memory Cycle AI Systems
AI Method (ai-03)
File-based memory distillation into canonical glossaries and playbooks
2026
Local Generative Media DAG (Storyboard → Keyframe → Motion) AI Systems
AI Method (ai-04)
Deterministic local ComfyUI image and video production pipeline
2026
Conversational 2D-to-3D Architectural Wireframe Stage (Garden House V01–V11) AI Systems
AI Method (ai-05)
Iterative 2D-to-3D architectural visualization case study
2026
Approval-Gated Client Workflow State Machine AI Systems
AI Method (ai-06)
Client task board & drafting tool with a human approval step before delivery
2026
An Nhien Handmade Pottery Dreamy Nation
Web build (web.nguyenlnp.com)
Storefront design, Medusa & Next.js shop build, WooCommerce migration
2026
Thinkers Tavern Dreamy Nation
Web build (web.nguyenlnp.com)
Community site, brand shell & web presence
2026
Alma Hoi An · Tropical Hoi An Bistro · O Mandala Vietnam Dreamy Nation
Web build (web.nguyenlnp.com)
Hospitality & wellness brand websites
2026
Vo Dai Sinh & Associates Dreamy Nation
Web build (web.nguyenlnp.com)
Immigration and family law firm website (Melbourne)
Dossier entry